Research on Marketing Strategies for Parent-Child Hotel Products Based on the Needs of the 'New Middle Class' Family"-A Case Study of Hotel A

In recent years, the market demand for parent-child tourism has been robust, with many hotel products actively transforming towards parent-child themes to seize market share.However, many hotels on the market offer parent-child products with low experiential and participatory quality.During the marketing process, they often take advantage of the industry's momentum for parent-child travel, using children as a marketing theme to create hype and attract attention without substance.This paper takes Hotel A as a case study, analyzes the characteristics of hotel customer demand, and summarizes targeted product marketing strategies, with the aim of providing reference for the marketing of other parent-child hotels.In recent years, family travel has gradually become the main consumption method for consumers both domestically and internationally.Parent-child tourism, as a new type of tourism model, has also received increasing attention and emphasis.The market size for parent-child tourism continues to grow and expand.At present, the development of domestic parent-child travel products is still in its infancy, with the hotel industry investing resources and introducing a large number of parent-child themed hotel products.These parent-child hotels not only meet the needs of family travel but have also become an indispensable part of the accommodation and leisure entertainment for parent-child tourists during their trips.However, many hotels on the market offer parent-child products with low experiential and participatory levels.During the marketing process, they often exploit the trend of the parent-child travel industry, using children as a marketing theme to create hype and attract attention without substance.Therefore, it is very necessary to analyze the characteristics of hotel customer demand and to explore targeted marketing strategies for parent-child hotel products.This paper takes Hotel A as a case for analysis and discussion.