Zhenlong Specialty Financial Fraud Analysis and Thinking

In recent years, many companies through IPO, want to obtain huge economic benefits in a short period of time, but many do not meet the standards of listed companies trying to achieve the purpose of listing through some financial fraud, at the same time, certified public accountants also failed to effectively control of IPO audit business, often IPO audit failure, in the long run, will make investors doubt the capital market and professional certified public accountants. This paper takes the financial fraud incident of Zhenlong specialty products published in 2016 as an example, analyzes the reasons for financial fraud, then reflects on financial fraud from the perspective of business ethics and professional ethics of accountants, and analyzes the existing deficiencies from the perspectives of internal accountants and auditors, and finally puts forward corresponding suggestions.