Service Marketing Strategy for Study Abroad Service Companies in the Age of AI

The application of AI technology in the service marketing of study abroad service enterprises can not only improve the marketing efficiency, but also provide customers with personalised recommendation services, meet customer needs and further optimize customer relationships. Based on this, the article describes the advantages of the application of AI technology in the service marketing of study abroad service enterprises, analyses the positive impact of AI technology on the service marketing of study abroad service enterprises, and explores the strategic measures of the service marketing of study abroad service enterprises in the era of AI, aiming to provide some useful references to improve the efficiency of the service marketing of study abroad service enterprises and to promote the better and faster development of study abroad service enterprises.