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June 21, 2025

Strategic Role of Artificial Intelligence in Reshaping Global Digital Marketing: Opportunities and Organizational Challenges

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Authors

APAbdul Robi PadriMSMar’atus SolikhahRFRudi Ferdiansah

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Overview

Qualitative case study reveals AI enhances campaign effectiveness and customer engagement, indicating challenges in integration and data privacy.

Key Points

  • AI significantly improves campaign personalization and efficiency through innovative tools, enhancing customer engagement.
  • About 70% of marketing executives reported improved product relevance, while 80% noted better optimization of marketing budgets.
  • The qualitative case study involved interviews, employee questionnaires, and observations across ten multinational companies.
  • Implications stress the need for strategic implementation, employee training, and addressing data privacy challenges in AI adoption.

Cite This Study

Padri et al. (2025) studied this question.

synapsesocial.com/papers/68af59e3ad7bf08b1eadee46https://doi.org/10.59261/jdbs.v2i1.13
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