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"The Role of Artificial Intelligence in Transforming Digital Marketing Strategies"

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AI technologies significantly improve marketing effectiveness and customer engagement, enhancing overall business outcomes.
Integration of predictive analytics allows for precise forecasts of consumer behavior, improving targeted marketing efforts.
Research involves a mixed-method methodology, integrating survey responses from 140 participants with existing literature.
AI-driven tools raise concerns regarding data privacy and ethics, highlighting the need for responsible deployment.

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Mixed-method analysis shows AI enhances customer engagement and marketing effectiveness, suggesting a strategic shift.

Ramesha et al. (2025) studied this question.

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