Digital Transformation in Nautical Tourism

Digitization in the domain of nautical tourism has stimulated the implementation of innovative applications, serving as integral support mechanisms for service users. This transformation has also given rise to specified smart business ecosystems, ensuring the joint generation of value for all stake-holders. As a result, innovative technologies have not only transformed the overall nautical experience but also led to reduced operating costs and the development of effective business practices, thus becoming a strategic priority for nautical companies. Based on the analysis of a wide body of literature, this paper aims to underscore the significance of information technology and interactive smart systems in nautical tourism. Through the implementation of digital and smart technologies, it becomes feasible to manage multiple segments, including actors, devices and security systems. This operationalization of ship management activities aims to enhance the experience for guests and crew in continuation.