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May 13, 2024International Journal of Case Studies in Business IT and EducationOpen Access

Uplifting Brand Equity to Unprecedented levels by Introducing Purpose as the New 8th 'P' in the Marketing Mix

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Authors

DMD. M. Arvind MallikPAP. S. Aithal

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Mallik et al. (2024) studied this question.

synapsesocial.com/papers/68e6a74cb6db64358762a67chttps://doi.org/10.47992/ijcsbe.2581.6942.0360
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  4. 4A stakeholder perspective of the value proposition concept2011 · 419 citations