Plot Twist: Unexpected twists in the sexist narrative of reggaetón

Building on ideas of feminism and post-feminism, this paper looks at the development and reception of reggaetón, which has been associated with buzzwords such as machismo and sexism, especially at the beginning of its emergence around the turn of the millennium. Its aim is to show what roles these two concepts have played in this Latin American pop music genre since its emergence. It discusses and illuminates ambivalences within the genre on an artistic level as well as impulses and turning points in its reception using examples from artistic projects and post-feminist voices of women who experience reggaetón as positive for themselves and have been able to establish new perspectives in the context of sexism, feminism and the freedom of female sexuality through it.