In this study, the impact of the pandemic COVID-19 on the FMCG sector is being examined. We consider as an important question to analyze in which direction the retail sector has shifted, whether it has been able to react to the sudden and increased online market challenge. How do offline and online food retailing relate to each other? What new challenges will be shopping face in the future, how is retailing adapting to them and how can artificial intelligence support these retail processes? What new innovations are expected in future retailing and how can domestic market players adapt to them?
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T. et al. (2024) studied this question.
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