Russian foreign influencer campaigns are evolving

Significance In recent months, multiple European intelligence services have issued warnings of increased efforts by Russian state organisations to undermine social cohesion in Europe via influencer campaigns on social media and other channels. The consistency of these warnings, and the breadth of countries involved, underscore the scope and evolution of Russian influencer campaigns. Impacts Social media will remain the most used and effective channels for disinformation. Synthetic content is making disinformation more impactful and easier to scale. Some governments will blame Russian disinformation to reduce genuine public criticism of their policy failures.