Research on the Impact of Internet Literature Protagonist Role Setting on Moral Education in Colleges and Universities Based on the Perspective of Big Data Technology

Throughout history, literary works have played a significant role in education, network literature has emerged as a prominent form of literature, captivating the interest of college students. The character portrayals in network literature have a profound impact on the formation of their personalities and their approach to daily life. However, it is essential to acknowledge that some network literature works are poorly crafted, resorting to incestuous and pornographic content for popularity, and plagiarism is rampant. Therefore, with the help of big data technology, we should use information collection, information integration, scientific prediction and other data methods to accurately identify and dialectically look at Internet literature, correctly analyze the setting of the protagonist's role in it, and think about the positive and negative impacts it has brought about. The correct guidance of college students in reading network literature should be carried out from the perspectives of the state, online platforms, and educational institutions. By doing so, network literature can become a catalyst for moral education in higher education.