Digital ethnography: A qualitative approach to digital cultures, spaces, and socialites

This paper introduces principles for the application and challenges of small data ethnography in digital research. It discusses the need to incorporate ethics in every step of the research process. As teachers and researchers within the digital humanities, we argue for the value of a qualitative approach to digital contents, spaces, and phenomena. This article is relevant as a guide for students and researchers whose studies examine digital practices, phenomena, and social communities that occur in, through, or in relation to digital contexts.