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Abstract: Third-party cookies are essential for personalizing user experiences as online tracking and targeted advertising continue to advance quickly. But large-scale data collection by outside services also presents serious privacy risks that need to be looked into 1. The present study examines various aspects of privacy degradation resulting from the widespread use of thirdparty cookies, which retain user data without explicit consent 2 We specifically draw attention to new issues with cross-site tracking, security threats from combined user profiles 3, manipulating user perception through persuasion, and conflicts of interest resulting from ambiguous data sharing contracts between platforms and advertisers.
Nitish Mehrotra (Mon,) studied this question.