Online travel platforms have brought new vitality to the tourism industry's sustainable development with the advent of the digital age. Although it has attracted academic attention, there is a lack of research exploring the technical impact of travel platform quality on e-customer satisfaction. The article constructs an innovative information system model based on the information system success model and personalized management theory. This model measures the impact of electronic personalization-related dimensions of online travel platforms on electronic customer satisfaction by establishing a high-quality information system. The research not only provides a new perspective for exploring customer satisfaction research on online travel platforms but also enriches the personalized marketing management theory of travel websites (APPs) and provides new perspectives and ideas for research in related fields.
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Xi et al. (2024) studied this question.
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