This study investigates the influence of CEO power in moderating the link between CSR and financial performance drawing on a sample of 418 Vietnamese-listed firms from 2016-2020.The results reveal that in companies with powerful CEOs, higher levels of social responsibility disclosure dampen financial performance measured through return on assets.The findings contradict conventional wisdom that CSR bolsters the bottom line, suggesting that executive incentives to conserve resources may curb voluntary CSR spending in emerging markets if profit goals take priority.By highlighting this boundary condition, practical implications are offered regarding overcoming short-term profit motivations to unlock CSR's potential for long-term value
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