Principles of integrated reporting of agricultural enterprises

Introduction. National agricultural enterprises, having found themselves under the influence of the military conflict and European integration transformations, must actively work on entering world markets and attracting investments in order to ensure not only their own sustainability but also the recovery and development of the agricultural sector of Ukraine as a whole. In particular, integrated reporting is becoming a key tool for ensuring transparency and creating a favorable environment for investors. A deep understanding of one's own benefit from integrated reporting enables agricultural enterprises to more effectively adapt to dynamic changes in their internal and external environment. In addition, it creates opportunities to build stable and stable development strategies in conditions of constant challenges and instability. The purpose of the article is improving and deepening the understanding of the impact of the principles of integrated reporting on the company's communications with stakeholders, who play a key role in the modern business environment. Methods. In the process of researching the principles of integrated reporting, general scientific methodological techniques were used, in particular induction and deduction. Methods of scientific knowledge, method of analogies, methods of analysis and synthesis, method of system analysis, comparison and generalization were used. Results. It has been established that the basic and additional principles of integrated reporting are the determining elements in the process of creating a high-quality and integrated integrated report. In addition, the significant impact of these principles on the formation and maintenance of effective information communications between the enterprise and its stakeholders in the context of enterprise management was revealed. It is justified that the basic principles of integrated reporting should be supplemented with the principle of transparency. Prospects. Implementation with the perspective of compliance with the principles of integrated reporting in accounting practice opens up prospects for enterprises to increase transparency, improve interaction with stakeholders, and increase public trust. This contributes to sustainable development, optimization of resource management, increased competitiveness, and can also lead to the attraction of new investors and expansion of market opportunities for the enterprise.