“From Craft to Catwalk: Handloom Stories in Modern Silhouettes”- A Study on Creative Applications by Gamcha for Preserving Bangladesh’s Cultural Heritage

The Gamcha, a traditional handwoven cotton cloth indigenous to South Asia, has historically functioned as a utilitarian textile, frequently used for wiping sweat or worn as a headwrap by laborers. In recent years, however, the fabric has garnered significant attention within the fashion industry due to its cultural resonance, colorful geometric patterns, and sustainable, breathable qualities. This exploratory study examines the contemporary creative applications of Gamcha fabric as a method of safeguarding and promoting the cultural heritage of Bangladesh. By tracing the historical evolution of Gamcha from a common functional item to a contemporary fashion element, the research highlights its transformation into a symbol of cultural identity, pride, and craftsmanship. Through qualitative review and literature analysis, findings show that the integration of Gamcha into modern apparel, such as dresses, jumpsuits, and accessories, contributes not only preserving traditional weaving practices but also promoting Bangladeshi cultural narratives on a global platform. Ultimately, the study suggests that the recontextualization of Gamcha in fashion design serves as an effective medium for both cultural preservation and sustainable innovation in the global fashion arena.