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This is a Quantitative Study study.

INFLUENCE OF PRICE AND PRODUCT QUALITY ON CONSUMER SATISFACTION WITH GINASTEL TEA WITH SERVICE QUALITY AS A MODERATION VARIABLE (Case Study of Ginastel Tea Consumers in the Jebres District Surakarta City)

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Quantitative research shows that price and product quality enhance customer satisfaction, indicating service quality as a moderator.

Consumer satisfaction is significantly influenced by price, product quality, and service quality.
Product quality has a t-value of 4.812, while service quality has a t-value of 3.229, demonstrating significant effects.
Data was collected from 100 Ginastel Tea consumers using a structured survey at the Jebres District.
Service quality moderates the relationship between pricing and product quality on consumer satisfaction.

Olivia et al. (2025) studied this question.

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