The article examines the importance and main problems of the energy sector of Ukraine. The advantages and disadvantages of alternative energy sources are revealed. The problems of ecomarketing in the electricity market have been identified. The volume of renewable energy sources and the cost of these energy sources were determined in percentages. The main ways of implementing eco-marketing for wind and solar energy are proposed.
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Lilia Shсhaslyva (2024) studied this question.
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