The Conceptual Framework for Research on Servitization Strategy in Manufacturing Companies

As a strategic commitment of manufacturers to enrich their offer by including services, servitization is becoming an increasingly important phenomenon both in practice and in the research community. Considering that this is a young research field spanning different research communities, the aim of this paper is to systematise the existing research results and knowledge and, thus, to offer a unique conceptual framework to cover the phenomenon of servitization. The paper is of a theoretical nature and its main audience are researchers for whom the offered framework should facilitate the identification of research questions and the positioning of their own research within this complex, multidisciplinary phenomenon.