Literary network hypertext in the context of native Russian media culture of the late 1990s – early 2000s

The article tries to explore network forms of literary content as part of media culture, which the author studies within the framework of an axiological approach. The active development of literary texts by native Russian media culture began at the turn of the 20th–21st centuries. The openness of media culture and its constant renewal is fertile ground for the mediatization of literature. Taking experiments with so-called pre-network hypertexts as a basis, the creators of original projects, using digital technologies, created a new type of content that has become a full part of both media culture in general and media art as its component. Literary projects in the Internet space of the late 1990s and early 2000s are at the intersection of mass and elitist culture, being one of the ways of aesthetic exploration of reality by a mass audience.