Online consumer behaviour is the process of how consumers make decisions to purchase products in ecommerce. This study doesn’t control the differences across product categories. This study examines the psychological process used in predicting customer behaviours. Study of customer behaviour in online shopping usually deals with identification of customers and their buying behaviour patterns. The aim of such studies is to make certain who buys where, what, when and how. The results of these studies are useful in the solution of marketing problems. This research paper deals with the satisfaction of customers using online shopping.
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K.U et al. (2024) studied this question.
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