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April 29, 2024Journal of Product & Brand Management

Brand transgressions in advertising related to diversity, equity and inclusion: implications for consumer–brand relationships

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Authors

VMValentina MazzoliUniversity of VeronaRDRaffaele DonvitoUniversity of PisaLZLia ZarantonelloUniversity of Roehampton

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Cite This Study

Mazzoli et al. (2024) studied this question.

synapsesocial.com/papers/68e6d04db6db64358764db12https://doi.org/10.1108/jpbm-02-2023-4352
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