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April 27, 2024Australasian Marketing Journal (AMJ)Open Access

Why Is My Team Wearing Rainbow Jerseys? Exploring Effects of DEI Messages on Sports Fans’ Responses

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Authors

DFDavid FleischmanCreative Technology (Singapore)RMRory MulcahyUniversity of the Sunshine CoastPEPeter EnglishUniversity of the Sunshine Coast

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Cite This Study

Fleischman et al. (2024) studied this question.

synapsesocial.com/papers/68e6d425b6db64358765192ehttps://doi.org/10.1177/14413582241244841
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