The women's press in Brazil, since its foundation in the 19th century until the 21st century, has disseminated practices and representations of what is considered ideally feminine (Buitoni, 1990(Buitoni, , 2009)).While reflecting desires and visions of the social imaginary in relation to women, it builds representations about what they must be, how they must think and act; prescriptions and advice that are generally taught through a language of "friendship" and transmitted by agents with a voice of influence, for example columnists.
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Gisllene Rodrigues Ferreira Demarque (2024) studied this question.
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