Exploring the Influence of Natural Language Processing Technology on Marketing Strategy Innovation Management in Emerging Markets for Multinational Corporations

The purpose of this study is to explore the impact of natural language processing (NLP) technology on the innovation management of marketing strategies of multinational corporations in emerging markets.With the rise of emerging markets in the global economy, multinational companies are faced with a more complex and changeable market environment and need to constantly innovate their marketing strategies to maintain competitiveness.The emergence of NLP technology presents new opportunities for companies to better understand and respond to challenges in emerging markets.Through literature review, data collection and analysis, this study finds that the application of NLP technology in the field of marketing provides multinational companies with more accurate and real-time market insight and consumer feedback, which is conducive to the development and implementation of refined marketing strategies.In addition, NLP technology can be used to identify new market opportunities, competitor analysis, and brand management.However, the study also revealed a number of challenges, including data privacy and security issues, as well as differences in the applicability of NLP technology across cultures and contexts.In summary, NLP technology has the potential to have a positive impact on the management of marketing strategy innovation in emerging market MNCS, but it needs to be applied carefully to overcome the associated challenges.