Leveraging artificial intelligence for enhanced business operations: challenges and opportunities

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AI-driven marketing tactics enhance customer interactions significantly, with companies like Amazon leading this change.
Predictive analytics improves supply chain management, showcasing real-world applications in organizations such as Coca-Cola.
This literature review on AI integration in business operations emphasizes responsible deployment with ethical implications in focus and highlights potential future advancements in robotics and quantum computing.

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Literature review examines Artificial Intelligence's impact on business operations, highlighting opportunities and ethical concerns.

Motasem Abu-Dawas (2024) studied this question.

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