Challenges and Solutions of Fresh Retail Supply Chain

Under the background of the great development of service quality productivity, with the promotion of globalization and technological innovation, fresh retail supply chain has become the focus of retail industry. As a retail giant, Wal-Mart's strategy and practice in managing fresh retail supply chain is of great significance to other enterprises in the industry. Taking Wal-Mart as a case, this paper analyzes the main challenges faced by fresh retail supply chain, and discusses the effective strategies adopted by Wal-Mart in the process of dealing with these challenges, in order to provide reference and reference for enterprises in the same industry.