The Impact of Safety Concerns and Convenience on Consumer Consumption Channels under the Epidemic

The outbreak of COVID-19 has seriously affected people's lives and health, as well as economic development in the global market. To control the health hazards and spread of diseases leads to the restriction of movement and lockdown of commercial areas. Such restrictions however are important, but they tend to change the trends in consumer consumption and buying behaviors with retailers, wholesalers and other markets. The research is about identifying the impact of safety concerns and convenience on consumption of consumer channels in an emergency or pandemic situation. The analyses show that changes in consumption channels during a pandemic are extremely relevant to people's needs for safety and convenience. Consumers prioritise products that comply with safety, and increasingly, when shopping online, convenience becomes the primary selection criterion for customers as they try to simplify the process of consumption. The literature highlights the importance and influence of these factors arising in pandemic situations, as well as scenario analyses of consumption channels in an epidemic.