Converting idol attachment into place attachment: a study of fan tourists’ idol-following travel

Idol-following travel is a global cultural phenomenon with significant economic benefits for destinations. This research adopts a mixed-method approach guided by Interaction Ritual Theory to understand the idol effect on destinations. Study 1 explores the driving force behind fan tourists' idol-following travel, the interaction rituals during the trip, and the emotions toward the destination after the journey through qualitative analysis. Study 2 uses PLS-SEM analysis to test how idol attachment converts into place attachment. Findings reveal that idol attachment positively affects fan-environment and fan-fan interactions, enhancing fans' empathy with their idols. This empathy increases their attachment to the destination.