The Notary’s Image among Service Recipients

The article draws attention to the contradiction between the need of the population to obtain notary services with full compliance with the principle of client-centricity and negative phenomena in the field of notaries affecting the current and desired image of the notary. The results of a study conducted in 2023 on a sample of 137 citizens of the Russian Federation who acted as experts are presented. The general impression of the experts remaining from their communication with notaries is characterized. The image of a notary, with whom expert clients would no longer like to deal, has been revealed. The rating of the notary’s personal qualities expected by clients (desired image) is given. The inadequate perception of the notary’s work by experts is noted and the directions of improving his current image are shown.