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April 17, 2024Jurnal Manajemen dan Pemasaran JasaOpen Access

From screen to shopping cart: The effect of congruence, wishful identification, and source credibility on live streaming shopping in Indonesia

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RNRaya NotonegoroDADaniel Tumpal Hamonangan Aruan

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Notonegoro et al. (2024) studied this question.

synapsesocial.com/papers/68e6ebeab6db6435876671e4https://doi.org/10.25105/v17i1.18994
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