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September 21, 2024International Journal of Social Science and Human Research

The Influence of Professionalism and Interaction on Purchase Intention in TikTok Shop Live Streaming

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Authors

IRIrma RinandaIIIndrawati IndrawatiHMHeppy Millanyani

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Overview

Quantitative analysis shows that professionalism and interaction enhance purchase intention among TikTok shoppers, suggesting new strategies for brands.

Key Points

  • Purchase intention increases significantly when professionalism and interaction are present in live streaming.
  • The PLS-SEM analysis method revealed that trust mediates the relationship between interaction and purchase intention.
  • Descriptive and causal analysis was conducted with data from 300 respondents who engaged with TikTok Shop live streaming for fashion products.  Future research could explore additional attributes of live streaming, like discounts and responsiveness, to further understand consumer behavior.

Cite This Study

Rinanda et al. (2024) studied this question.

synapsesocial.com/papers/68e57c19b6db64358751b23dhttps://doi.org/10.47191/ijsshr/v7-i09-41
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1From screen to shopping cart: The effect of congruence, wishful identification, and source credibility on live streaming shopping in Indonesia2024 · 2 citations
  2. 2EXPLORING THE FACTORS THAT IMPACT IMPULSE PURCHASE INTENTION IN TIKTOK LIVE STREAMING SHOPPING IN INDONESIA2024 · 10 citations
  3. 3Influence of Livestream Selling on Purchase Intention Fashion Products on TikTok2025 · 2 citations
  4. 4Impact of External and Internal Factors Consumer has on Purchase Intention Live Streaming Shopping2025
  5. 5Influence live streaming TikTok to purchase intention of skincare products in Indonesia2024