Research on the Impact of Microsofts Acquisition of Blizzard

On October 13, 2023, the largest acquisition in the global game field took place, Microsoft completed the acquisition of Blizzard with about $69 billion, the acquisition as early as January 2022, and Microsoft announced its first plan to acquire Blizzard. After 22 months, the deal is finally over. The path to the acquisition has been bumpy, but the huge revenue generated by the acquisition is enough for Microsoft to ignore the arduous 22-month journey. Blizzard's annual revenue has been steadily rising with its love for games. However, because Blizzard can only make achievements in games, it also limits Blizzard to make important breakthroughs in turnover. At the same time, Blizzard faces challenges from many other companies. Because of the limitations of Blizzard in the field, there is not much breakthrough, many important company employees have left the company, and Blizzard is also facing serious problems. However, in Microsoft's acquisition of Blizzard, this article will analyse the impact of this deal on Blizzard after this deal. According to the data studied, what Activision Blizzard needs at present is a new platform for them to release their games and expand their business scope, to ensure that old users do not leave, and to introduce new users to increase the total revenue and net profit. Therefore, Microsoft's acquisition of Blizzard is a new opportunity for Activision Blizzard, because Microsoft provides a new platform on which Activision Blizzard can develop, so that both parties can benefit.