Analysis of Civil Liability for False Advertisements Endorsed by Celebrities

In recent years, the issue of celebrity endorsement advertising has become a hot topic in the news and media industry, and the phenomenon of celebrities engaging in false advertising is also common. The social harm caused by this cannot be underestimated and cannot be ignored. After the official implementation of the new Advertising Law, the definition of false advertising was clarified and the advertising endorsement system was improved, but its drawbacks were also significant. This article focuses on the identification of "false advertising" and analyzes the legal principles, legal responsibilities, and shortcomings of the new law behind it.