The paper examines sustainability in fashion enterprises and how such businesses adapt to uncertainties.The PESTLE Analysis model has been deployed in appraising the impact of the COVID-19 pandemic, as an uncertainty, on fashion enterprises in Nigeria, and how the Nigerian fashion industry can be positioned towards a more sustainable future.Six fashion business owners with different specializations in various fields of fashion participated in the study.They are a textile merchant, a fashion brand influencer, a fashion stylist, a fashion design tutor, two fashion designers, and a policy elite.Relevant data was gathered through semi-structured interviews and analyzed through thematic analysis.The outcome of the study indicates that while the COVID-19 pandemic has had a significant impact on the fashion industry in Nigeria, the ability of the sector to regain momentum and move upward on the trajectory of growth post-Covid depends on critical stakeholders in the industry. 2.
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Obonyilo et al. (2024) studied this question.
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