Gender Stereotype Awareness and Prejudice: Effects on Female Career Advancement in the Media Industry

This study examines the relationship between Gender Stereotype Awareness and Prejudice and Female Career Advancement in the Vietnamese media industry. Using a linear regression model, the study investigates the impact of various factors such as Physical characteristics, Work-family conflict, Psychological barriers, Gender stereotypes – Job knowledge & skills, and Gender stereotypes – Job qualities on Female Career Advancement. Additionally, the moderating role of the family life cycle is explored through hierarchical multiple regression analysis. The findings underscore the importance of addressing gender biases to promote equity in the Vietnamese media sector. Furthermore, the study suggests avenues for future research to delve deeper and comprehensively explore the influence of Gender Stereotype Awareness and Prejudice on Female Career Advancement.