Exploring the Linguistic Landscape of a Global Pandemic: Covid-19 Neologisms

Purpose: The COVID-19 pandemic has given rise to a great number of neologisms that summarize the unique experiences and challenges of the global health crisis. This article investigates the creation methods, communicative purposes, and social reflections of these new constructions. Theoretical Framework: The connection between language, culture, and the COVID-19 pandemic is examined using an analytical approach based on a thorough literature review. The theoretical analysis in this descriptive qualitative study is based on structural semantics. Methodology: 35 neologisms widely used in the media, social networks, and conversational communication in Albanian during the period of the COVID-19 pandemic were collected and analyzed according to their word formation properties and semantic content. Findings: Our analysis shows that the urgency and universality of efforts to combat the pandemic have accelerated the rapid manifestation of new lexical units. These neologisms arise predominantly as full or partial direct borrowings, with English serving as the primary source language. Emergence processes include translation loans, borrowings, semantic loans, derivations, and mixed methods, reflecting the adaptability of the language in response to new challenges. Research Practical and Social Implication: These neologisms often appear as internationalisms, reflecting their widespread adoption across linguistic and cultural boundaries. By elucidating the mechanisms of the formation and spread of neologisms, we gain valuable insights into the evolution of language in response to global crises. Originality/Value: With this analysis, we aim to inform future research efforts and promote a nuanced understanding of the pandemic’s diverse effects on communication and society.