Generative AI for HTTP Adaptive Streaming

Video streaming stands as the cornerstone of telecommunication networks, constituting over 60% of mobile data traffic as of June 2023. The paramount challenge faced by video streaming service providers is ensuring high Quality of Experience (QoE) for users. In HTTP Adaptive Streaming (HAS), including DASH and HLS, video content is encoded at multiple quality versions, with an Adaptive Bitrate (ABR) algorithm dynamically selecting versions based on network conditions. Concurrently, Artificial Intelligence (AI) is revolutionizing the industry, particularly in content recommendation and personalization. Leveraging user data and advanced algorithms, AI enhances user engagement, satisfaction, and video quality through super-resolution and denoising techniques.