The concept of familiarity can be understood as an aesthetic approach and an art method.Although many visual artists in Indonesia use the idea of familiarity in terms of aesthetics and method, it is yet to receive attention of the art critics.Handiwirman Saputra, can be seen as a perfect case who consistently uses the concept of familiarity in terms of both aesthetic purpose and art method.Drawing inspiration from commonplace items such as plastic, rubber, mirrors, and trees, he transforms the ordinary into the extraordinary, prompting a fresh perspective on daily life.This shift resonates with the aesthetic of familiarity, where making ordinary objects unfamiliar affects the viewer's perceptions, creating a sense of alienation and encouraging a reflective engagement with everyday items.This research employs a combination of phenomenology and formalism.It explores Handiwirman's personal experiences and the sensory perceptions evoked by rubber, identifying how they influence his artistic choices.Formalism is applied to analyze the aesthetic properties of rubber and its role in the composition and structure of Handiwirman's artworks.Data is gathered from reviews and personal interviews with curators, the gallery general manager, the artist, and his artisan.They were also supported by other types of data, including art catalogs.It concludes that Handiwirman employs rubber in his art through scale manipulation.His affinity for rubber is multifaceted, encompassing not only personal and aesthetic considerations but also the concept of movement inherent in the material.It plays a crucial role in his creative process, altering the perceptions of viewers and exposing them to novel sensations of the material.The study unravels Handiwirman's distinctive artistic approach, which merges the mundane with the extraordinary, urging audiences to re-evaluate their interactions with familiar objects.
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Nofrizaldi et al. (2024) studied this question.
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