The practices, that individuals in positions of responsibility adopt to enhance their teams, come in various forms and strategies. Pep Guardiola, one of the most renowned football coaches, is known for his motivational techniques. Using Chen's (2022) motivation model of pragmatics, this study analyzes some of the most powerful phrases used by Guardiola in front of his players. The analysis reveals two levels of motivations and their categories: transactional and interactional motivations. Guardiola's motivational practices also focus on enhancing both his image and his players' public image for effectiveness and motivation.
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Adai et al. (2024) studied this question.
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