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Purpose This article examines curatorial practices, both traditional and digital, in the Guizhou Provincial Museum’s ethnic exhibition to assess their effectiveness in representing ethnic minority cultures, fostering learning and inspiring curiosity about ethnic textiles and costumes and associated cultures. It also explores audience expectations concerning digital technology use in future exhibitions. Design/methodology/approach A mixed-methods approach was employed, where visitor data were collected through questionnaires, together with interviews with expert, museum professionals and ethnic minority textile practitioners. Their expertise proved instrumental in shaping the design of the study and enhancing the overall visitor experience, and thus fostering a deeper appreciation and understanding of ethnic minority cultures. Findings Visitors were generally satisfied with the exhibition, valuing their educational experience on ethnic textiles and cultures. There is a notable demand for more immersive digital technologies in museum exhibitions. The study underscores the importance of participatory design with stakeholders, especially ethnic minority groups, for genuine and compelling cultural representation. Originality/value This study delves into the potentials of digital technologies in the curation of ethnic minority textiles, particularly for enhancing education and cultural communication. Ethnic textiles and costumes provide rich sensory experience, and they carry deep cultural significance, especially during festive occasions. Our findings bridge this gap; they offer insights for museums aiming to deepen the visitor experiences and understanding of ethnic cultures through the use of digital technologies.
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Xiaolin Sun
University of Nottingham Ningbo China
Eugene Ch’ng
Beijing Normal University - Hong Kong Baptist University United International College
Journal of Cultural Heritage Management and Sustainable Development
Beijing Normal University
Hong Kong Baptist University
University of Nottingham Ningbo China
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Sun et al. (Fri,) studied this question.
synapsesocial.com/papers/68e6f5edb6db643587670040 — DOI: https://doi.org/10.1108/jchmsd-03-2023-0024