Innovative mechanisms of competitive intelligence in ensuring economic security of an organization

The relevance of this article is due to the fact that competitive intelligence is important in today's dynamic markets and in the future as new technological breakthroughs occur. Competitive intelligence tools help organizations to compete intelligently, advance and have an advantage in the market, and keep track of their competitors, industry segments, customers and the entire competitive landscape. The purpose of this article is to identify innovative mechanisms and tools of competitive intelligence in the enterprise that affect the level of economic security of the organization. The authors have set the following objectives: to study the concept, functions and typology of competitive intelligence; to identify the benefits of competitive intelligence, to determine its role in the company; to study the ways of conducting competitive intelligence. This article used such research methods as: statistical method, methods of analysis, classification, study and analysis of literature. The article presents the types of competitive intelligence. These include competitive intelligence, marketing intelligence, strategic intelligence, technological intelligence and financial intelligence. Also, the authors have identified the advantages and challenges of implementing competitive intelligence. The benefits of competitive intelligence include predicting competitor actions, understanding customer expectations, refining your own marketing strategy and being prepared for the future. The challenges of implementing competitive intelligence are analyzing and collecting accurate data, acting on trends and reacting quickly to trends. The authors present statistical data on competitive intelligence for 2020–2023. The scientific works of domestic and foreign scientists acted as an information base for writing this article.