Analysis of the use of social networks for the decision of the vote in an electoral campaign

The problems in deciding the popular vote in electoral campaigns are constant in all countries of the world, especially in underdeveloped ones. The objective of this research is to analyze the use of social networks to decide the vote in an electoral campaign in different scenarios. The deductive method and exploratory research were used to analyze the information from the reference and the different websites. It turned out to be main actors for the execution of a social network in an electoral campaign and indicators supported by the contributions of the authors. It was concluded that social networks play an important role in decision-making in a political campaign for local or national elections, considering that these decisions can be falsely misleading, and that the people will be affected in the future.