This paper explores the economic implications of the boycott campaign against Western companies amid the Israel-Hamas conflict.Global protests have led to shifts in consumer behavior, reduced sales, and potential harm to brand reputation.Despite companies distancing themselves from the conflict, online boycott calls persist, emphasizing the sustained impact on the global business landscape.The analysis focuses on sales, investor sentiment, and long-term success, illuminating the dynamics of this form of consumer activism and its repercussions on Western corporations.
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Ihssane et al. (2024) studied this question.
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