Impacts of Boycott on Israeli Supporter Companies: Muslim Community in West London

The Gaza war has created tension in the Middle East and around the world, which has seen Israeli Supporter companies being boycotted by a segment of the global population as a show of sympathy for the Palestinians and anger at the nature of Israeli military operations in Gaza. The paper, therefore, seeks to address two fundamental questions: first, how had the boycott of Israeli supporter companies impacted on their profitability and operations? Secondly, what are the consequences of the boycott on radicalisation of the Muslim youth in West London? The paper employed the qualitative research method, where data collection was done through document analysis and specialised interview with twenty relevant respondents, hence obtaining secondary and primary data, respectively. The data was analysed thematically. The findings include reduced profit margins for Israeli supporter companies; disruption to the operations of the Israeli supporter companies and heightened level of radicalisation among the Muslim community in West London. The paper recommends an immediate cessation of hostilities in Gaza through a lasting diplomatic solution that will pave the way for a two-state solution. This would enable the Israeli supporter companies to redeem their image and regain their efficient level of operations and profitability.