Development of Marketing Models for Mobile App Promotion Depending on the Target Audience and the Economic Activity Type

The article is dedicated to the mobile app market as one of the fastest growing and most innovative segments of digital business. Success and stability of companies in this sphere are affected by strategic planning, a marketing model is one of its components. The development of a marketing model is costly and requires consideration of the latest trends in the industry, however, a well-designed marketing strategy brings considerable profit and loyalty of users. That said, the study of mechanisms of the development of a successful marketing strategy is the main subject of this research.