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Online recommendation systems have become a crucial feature of Over-the-Top (OTT) platforms, which provide streaming media content over the internet. OTT platforms, such as Netflix, Hulu, and Amazon Prime, use recommendation systems to suggest movies, TV shows, and other content to users based on their viewing history and preferences. The accuracy of these recommendations can impact user satisfaction, retention, and revenue for the platform.
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Raj et al. (2024) studied this question.
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