This research endeavours to explore and dissect the inventive approaches adopted by trailblazing fashion companies to champion sustainable practices.By scrutinizing the sustainability endeavours of industry leaders, encompassing supply chain practices, utilization of eco-friendly materials, and measures to reduce waste, the study aims to pinpoint exemplary practices that can serve as a model for the wider fashion sector.The research underscores the imperative of embracing sustainable strategies to safeguard the environment, advocating for cross-industry knowledge transfer from companies that have seamlessly integrated eco-conscious practices into their business models.Through an exhaustive comparative analysis, the study strives to provide insights into the most effective strategies for promoting sustainable fashion, contributing to a collaborative initiative to mitigate the environmental impact of the global fashion industry.
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Jain et al. (2024) studied this question.
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