The agricultural sector plays a crucial role in many economies, serving as a source of food and raw materials for various industries.However, farmers often face challenges in accessing larger markets and securing fair prices for their produce due to traditional marketing systems involving intermediaries, which can reduce their profits.To tackle this issue, this project proposes the development of a farmer-focused ecommerce website, leveraging technology to establish direct connections between farmers and buyers, thereby eliminating intermediaries.The platform aims to empower farmers by enabling them to sell their produce directly, ensuring fair pricing and increased profitability.This paper provides an overview of the project's objectives and scope, with the ultimate goal of revolutionizing the agricultural landscape and creating better economic opportunities for farmers It explores the potential impact of the proposed e-commerce platform on improving market access, reducing information asymmetry, and boosting agricultural productivity, highlighting promising prospects for sustainable growth in the agricultural sector.The study emphasizes the transformative potential of technology-driven solutions and seeks to contribute to the advancement of the agricultural domain, promoting inclusivity and prosperity for farmers worldwide.
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Kushwaha et al. (2024) studied this question.
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